Competitors

Contenders - Renewable vitality ads



 There are three energy companies that are known when mentioned. They are Origin, Energex and AGL. From what I have seen the environments have been run-down and restored to new life through some form of renewable energy. The idea that is sold appears to be a healthier environment as well as a brighter future.

From what I've noticed, the majority of ads related to renewable energy run for an average of 30 seconds. Not one of these ads seem to be similar to what our group is focusing on. Unfortunately there has not been a commercial similar to ours so really there isn't a set competitor for use to compare to. The good news is that we will be bringing something new to the table however the con is that we could potentially loose our audience due to the newness.

Below are a list of commercials I found for renewable energy.

https://www.youtube.com/watch?v=Mz6bGY7ylWk

https://www.youtube.com/watch?v=ImiajOOtRXY

https://www.youtube.com/watch?v=gwT1IWwDvag

Target Market

To secure target showcase that identifies with the business I expected to have a superior comprehension of the reestablishment vitality in Australia. As indicated by Entrepreneur, Forbes and Technori ("5 Critical Tips For Identifying Your Target Audience | Technori," n.d.) exploration is the soonest steps taken after the goal of the item has been dead set. There are numerous parts of renewable vitality to research. I separated it into three areas;

• Age of like-minded audience

• Arrangements, use and insights of renewable energy in Australia by real suppliers

• Existing ads for renewable energy

Renewable energy in Australia

 As indicated by Origin Energy 14% of vitality in the graph is green. A blend of wind, biomass and sun powered energy adds to this mass of energy. ("Have you considered green energy?"| Origin Energy," 2015, March 4)

In 2007-2008 just 5% of the total energy created in Australia was renewable. ("Vitality PRODUCTION FROM RENEWABLE SOURCES |Australian Bureau of Statistics," 2010, August 15)

The use of power from the network has been declining and is thought to drop because of the use of roof sunlight based boards. In 2013-14 sun based board establishments lessened network use by 2.9%. Renewable energy has added to this development.