Our group has discussed how we are going to publish our VFX commercial numerous times this trimester. Even though we have a set target market, we will be releashing our product across a large range of media so that it can be seen by more people. By doing this we believe it will be viewed more as well as having a broader viewing platform. Our group strongly believe that this will create more opportunities for us. For the VFX commercial we are thinking of releasing short 2 second clips or even screenshots to hype up the audience across social media. We believe this will generate hype and draw people towards our product. Similar to the movie The Tunnel and how they were able to create their product. Each post or release will have to be aligned with the Australian time zone so that we can capture the support and interest of the local target market.
To be able to market our product we as a group have agreed to use a number of sites to successfully run our product. We have be thinking of using Zapier as the main posting hub so that we can reach all platforms at once. This method should be very useful for promotion and project management.
The publishing places we have been considering are:
- Youtube
- Vimeo
- CGBros
- Tumblr
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